Coca-Cola Wawa 250 Sweepstakes

Coca-Cola® Presents
Wawa 250 Instant Win Game





1) PROMOTION DESCRIPTION: The Wawa 250 Instant Win Game (the “Game” or “Promotion”) starts on July 10, 2023 at 12:00:00 AM Eastern Time (“ET”) and ends on August 13, 2023 at 11:59:59 PM ET (the “Promotion Period”). The Administrator’s computer is the official time-keeping device for this Promotion.

2) ELIGIBILITY: The Promotion is open only to legal residents of the state of Florida who are 18 years of age or older at the time of Game Play (as defined below in Rule #3). Employees and non-employee workers of The Coca-Cola Company (the “Sponsor”) and Coca-Cola Bottlers, Wawa, Inc. and its parent companies, related subsidiaries and affiliated companies (collectively, “Wawa”), Marden-Kane, Inc. (the “Administrator”), and each of their respective agents, representatives, officers, directors, shareholders, and employees that are involved in the development or execution of the Promotion, Daytona International Speedway, LLC d/b/a Daytona International Speedway and its property owners, National Association for Stock Car Auto Racing, LLC (“NASCAR”), and its affiliates and each of their respective employees, shareholders, officers, directors, members, successors, representatives, agents and assigns (all of the aforementioned collectively referred to as the “Released Parties”), and the immediate families (spouse and parents, children and siblings, and their respective spouses regardless of where they live) and individuals living in the same households, whether related or not, of the above, are not eligible to enter or win a prize. Each entrant (the “Entrant” or “Participant”) by participating in this Promotion agrees to be bound by these Official Rules and by Sponsor’s and/or Administrator’s decisions, which are final and binding in all matters related to this Promotion. Void wherever prohibited or restricted by law. This Promotion is subject to all applicable federal, state, and local laws and regulations. Void outside the geographic eligibility listed above and where prohibited or restricted by law.


  1. Scan Code: During the Promotion Period, access the online entry form by scanning the Quick Response (“QR”) code found on advertising materials at participating Wawa® stores in Florida with your web-enabled mobile device. When using a web-enabled mobile device, message and data rates apply. You agree to incur any and all charges demanded by your wireless carrier. Not all mobile devices offer wireless Internet access; and wireless Internet access may not be available in all areas.
  1. Free Method of Play: During the Promotion Period, to play and enter WITHOUT making a store visitation or scanning a QR code, go to and follow the instructions to complete and submit the online entry form, including providing your full name, address, city, state, zip code, mobile phone number and a valid email address.

Upon completion of either A or B above, you will then be prompted to play the Game (as further described below in Rule #4). After playing the Game, if you receive an on-screen winning message notification, follow the instructions to claim your prize. All winners are subject to confirmation, verification and compliance with these Official Rules. Any other message or lack thereof, indicates you are not an instant winner of a prize. UNCLAIMED PRIZES WILL NOT BE AWARDED.

4) INSTANT WIN GAME PLAY: All Game prizes are randomly seeded at predetermined designated winning times (“Winning Time”) throughout the Promotion Period. The first eligible Participant to play the Game at a Winning Time will be the potential winner of the Game prize indicated. If no eligible Participant plays the Game at a Winning Time, the first eligible Participant who plays after the Winning Time will be the potential winner of the seeded prize. There is a maximum of one (1) Game Play per person/per day, regardless of method of entry. If Game Plays exceed the disclosed maximum, by any means, including but not limited to establishing multiple email accounts, they will be disqualified from participation in this Promotion. A day is defined as the calendar day beginning at 12:00 AM ET and ending the same day at 11:59 PM ET. By participating in this Promotion, each eligible Participant accepts and agrees to comply with and abide by these Official Rules and the decisions of the Sponsor, including the interpretation of these Official Rules and its exercise of discretion, which will be final and binding in all respects. No responsibility is assumed for Participant information that is incomplete or incorrectly entered. All potential winners are subject to verification by the Sponsor or Administrator, whose decisions are final and binding. The Sponsor or Administrator will not accept screen shots or other evidence of winning in lieu of its validation process. Any Game Play that occurs after the Game system has failed or for any reason is deemed a defective Game Play, is void and will not be honored. Any entry information collected for/from the Promotion shall be used only in a manner consistent with these Official Rules.

5) PRIZES AND APPROXIMATE RETAIL VALUE (“ARV”): Two Hundred Two (202) Total Game Prizes. One (1): Wawa 250 Honorary Race Director: Pair of tickets to the Wawa 250, the introduction of the winner on the pre-stage (as part of the VIP Introductions) and a ride in Wawa 250 Grand Marshal car (for the winner only) on August 25, 2023 at Daytona International Speedway in Daytona Beach, Florida. ARV: $500. One (1): Victory Lane: Pair of tickets to the Wawa 250 plus two (2) passes to the Victory Lane post-race on August 25, 2023 at Daytona International Speedway, Daytona Beach, Florida. ARV: $300. One Hundred (100): Pair of tickets to the Wawa 250 on August 25, 2023 at Daytona International Speedway®, Daytona Beach, Florida. ARV: $100 each pair. One Hundred (100): Pair of tickets to the Coke Zero® Sugar 400 on August 26, 2023 at Daytona International Speedway®, Daytona Beach, Florida. ARV: $100 each pair. Total ARV of all Game Prizes: $20,800. Prize excludes lodging, transportation, and parking.

Odds of winning a prize in the Promotion depend upon the number of eligible Participants playing the Game and the date and time of each play. The number of Game prizes available to be won will decrease during the Promotion Period as prizes are awarded and claimed. Limit of one (1) Game Prize per household.No more than the listed number of Game prizes will be awarded. If, in the event of an error, or for any other reason, more winning messages are distributed or the number of winning prize claims exceeds the number of Game prizes listed in these Official Rules, all eligible, non-suspect claims may, at the Sponsor’s sole discretion, be combined to award the advertised number of Game prizes in a random drawing. All prizes will be fulfilled by the Administrator after verification of eligibility.

6) PRIZE RESTRICTIONS: Tickets are subject to terms and conditions specified by the issuer, and winner and guest agree to comply with such terms and conditions as well as with all venue rules and regulations. Exact location of seats to be determined solely by Sponsor. No substitutions, cash equivalents, or transfer of prize is permitted except at the sole discretion of the Sponsor, who reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value, except as otherwise provided herein if the advertised prize becomes unavailable. Prize may not be sold, bartered or exchanged by winner. Prize consists of only those items specifically listed as part of the prize.

The Released Parties are not responsible for damage or loss of a prize after it has been delivered to a confirmed winner. The Sponsor makes no warranties, and hereby disclaim any and all warranties, expressed or implied, concerning any prize furnished by third parties in connection with the Promotion. All details of prizes not specified herein shall be determined solely by the Sponsor.

If a prize-related event, in part or in its entirety, is unable to take place as planned for reasons including, but not limited to, scheduling conflicts, cancellations, postponements, delays, an event of force majeure (any acts of God, natural catastrophes, public enemies, war, acts of terrorism, civil commotion, riot, strikes or labor difficulties, lockout, judicial or government order, or other requirement of law, or national emergencies or any other cause beyond the Sponsors’ reasonable control), an unforeseeable health event (e.g., pandemic or epidemic), or for any other reason whatsoever, then Sponsor and the Released Parties will have no obligation to award compensation in lieu thereof.

7) POTENTIAL WINNER CLEARANCE: Prior to being declared a winner, each potential winner in the Game will be required to complete the online eligibility confirmation within the time specified. If the online eligibility confirmation is not completed, that potential winner will be disqualified and forfeits all rights to be deemed a winner and the applicable Game prize will not be awarded.

8) OTHER INFORMATION: All federal, state, and other tax liabilities arising from a Game prize are the sole responsibility of the prize winner. Sponsor, the Released Parties and/or Administrator will not enter into any correspondence with non-winning Entrants. The Official Rules prevail should there be any conflict or uncertainty relating to the Promotion based on information or advice provided by any of the Released Parties.

9) CONDUCT: By entering into this Promotion and/or receiving a prize, Entrants and the prize winners agree to be bound by these Official Rules and waive any rights to claim ambiguity in the Promotion or these Official Rules. These Official Rules are accessible at throughout the Promotion Period. Failure to comply with these Official Rules will result in disqualification. The Sponsor reserves the right, at it’s sole discretion, to disqualify any individual: (a) suspected of tampering with the entry process or the operation of the Promotion; (b) to be acting in any manner deemed by the Sponsor to be in violation of the Official Rules; (c) to be acting in any manner deemed by the Sponsor to constitute unsportsmanlike or disruptive behavior, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A USER OR ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVE THE RIGHT TO SEEK DAMAGES AND COSTS (INCLUDING WITHOUT LIMITATION, ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

10) LIMITATIONS OF LIABILITY: The Released Parties, assume no responsibility or liability for (a) any incorrect or inaccurate entry information, or for any lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, faulty, failed, garbled or jumbled electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of entries at any point in the operation of this Promotion; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers/mobile devices or providers utilized in any aspect of the operation of the Promotion; (d) inaccessibility or unavailability of the Internet or any combination thereof; or (e) any injury or damage to the Participant’s or to any other person's computer/mobile device which may be related to or resulting from any attempt to participate in the Promotion or download any materials from the Promotion. If, for any reason, the Promotion is not able to run through completion for reasons which may include, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, including any other factors beyond the Sponsor’s reasonable control such as a Force Majeure (e.g., war, riots, terrorism, civil unrest, strikes, blackouts, supply shortages, order of governmental authority,) an “act of God” (e.g., natural disasters, weather, etc.) or an unforeseeable health event (e.g. pandemic or epidemic), then the Sponsor reserve the right, in its sole discretion, to cancel, terminate, modify or suspend the Promotion in whole or in part, without further liability to the Entrants or third parties. In the event the Promotion is cancelled, the Sponsor reserve the right to award prizes from among all eligible non-suspect entries received prior to the time of the action or event warranting such cancellation. With regard to this Promotion, the Sponsor will only contact those Entrants deemed as potential winners for purposes of clearance and awarding of the prize. These Official Rules prevail should there be any conflict or uncertainty relating to the Promotion based on information or advice provided by any of the Released Parties.

11) ENTRANT AND WINNER RELEASES: All Entrants, as a condition of entry into the Promotion, agree to release and hold harmless the Released Parties from and against any and all liability, loss, claims, demands or actions of any kind whatsoever for injuries, damages, costs, or losses to persons or property which may be sustained in connection with: (a) accessing the online entry form; (b) submitting an entry or otherwise participating in any aspect of the Promotion; (c) the acceptance, receipt, ownership, use or misuse of any prize awarded; (d) any typographical or other error in these Official Rules or the announcement of the offering of the prize; or (e) any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action. Each prize winner recipient shall bear all risk of loss or damage to the prize after it has been delivered.

Entrants agree to be bound by these Official Rules and consent to the use of their names, address, photographs, any statements made by Entrants, actual or simulated likenesses, and/or biographical information for public relations, advertising and promotional purposes in perpetuity, throughout the universe, by Sponsor and its designees in any and all media, whether now known or hereafter devised, without notice or further compensation, unless prohibited by law.

12) PRIVACY: By entering the Promotion, you grant the Released Parties permission touse your personal information inaccordance with the Sponsor’s privacy policy located at By participating in the Promotion, Entrants hereby acknowledge that they have read and accepted the Sponsor’s privacy policy. Information collected from Entrants (such as name, postal address, telephone and email address) will not be re-used, sold or shared in any manner by the Sponsor or any third parties unless Entrant has opted-in to receive additional information and marketing or promotional material from the Sponsor or a third party.

13) GENERAL: Any attempt by a person to use multiple e-mail accounts to enter more than once will result in disqualification. Entries will be deemed made by the authorized account holder of the e-mail address used at time of entry. In the event of a dispute over who submitted a winning entry, the authorized account holder of the e-mail address attached to that winning entry will be declared the winner. “Authorized Account Holder” is defined as the natural person assigned to an e-mail address by an Internet access provider, on-line service provider or other organization responsible for assigning e-mail addresses for the domain associated with the e-mail address in question. Potential winners may be asked to provide Sponsor with satisfactory proof that he/she is the Authorized Account Holder of the e-mail address associated with a potential winning entry. Entry generated by a script, macro or other automated means will be disqualified. Entries that are incomplete, illegible, or corrupted are void and will not be accepted.

14) DISPUTES AND GOVERNING LAW: This Promotion is conducted in English (which will be given its everyday ordinary meaning), and Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prizes awarded shall be resolved individually, without resorting to any form of class action, and exclusively by the United States District Court for Atlanta, Georgia or the appropriate Georgia State Court; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in the Promotion, but in no event attorneys' fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participant and Sponsor’s in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Georgia, without giving effect to any choice of law or conflict of law rules (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.

15) WINNERS LIST: To receive a copy of the winner’s list, available after August 30, 2023, send an email with subject line: "Wawa 250 Instant Win Game” to All such requests must be received by September 30, 2023.

16) SPONSOR AND ADMINISTRATOR: Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.TheAdministrator is Marden-Kane, Inc., 575 Underhill Blvd., Suite 222, Syosset, NY 11791.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Wawa, Inc., the National Association for Stock Car Auto Racing, LLC, and Daytona International Speedway, LLC are not sponsors of this Promotion.

The Wawa name and logo are registered trademarks of Wild Goose Holding Co., Inc.

NASCAR®, and the NASCAR Cup Series™ word marks and logos are trademarks of the National Association for Stock Car Auto Racing, LLC. Used with expressed permission. NASCAR, LLC is not a sponsor of this promotion.

Copyright 2023 Marden-Kane Inc. All rights reserved. Entrants are hereby authorized to copy these Official Rules on the condition that it will be for the Entrant’s personal use only.